What the FUD [?]
It is remarkable to think that given ten years experience in the profession of architecture, that I never ever read architecture magazines, nor visit architecture websites, nor engage in the ongoing discourse on… lets face it… whatever.
Pregnant pause.
Core77.com, Dailytech.com and Anandtech.com are my staples. No News, no deep nor profound thoughts on the efficacy or ramifications of … lets face it… whatever.
Punctuated agression. Exclaim.
While reading Dailytech tonight, having watched the last half of a brilliant William H. Macy film, wherein he kills Julia Stiles. Not that she should have died, nor that her death was relevant to the film, nor that the film is relevant to this blog entry… I was reading Dailytech. Let us take it up from there.
While reading Dailytech, there was an article about Apple’s iphone: which is software in a pocket rocket, with a screen that you hold in your hand… nothing more, nothing less. The iPhone was reverse engineered… and is now free to roam the world untethered from the new at&t, formerly cingular, formerly At&t. Did you see how that was different? Big “A” little “a.” A spade is still a spade; call it what you will. [and having watched the William H. Macy film, I have to put in the disclaimer that I would not normally have known about...] — That statement was not racial-ist in any way. –
Disclaim. Emphatically.
So back to Dailytech… Apple… iPhone… At the end of this article about the newly untethered iPhone, someone wrote a comment that included the following three letters:
FUD.
What on earth could this be… this FUD. Surely not Elmer Fud, as my mum would guess… [silly rabbit]. Surely not a Fuddy Duddy as my grandmother would say. [Given the fact that all of her closest friends are such profligate duddies, she has license to proclaim without disclaimer.]
Fudding: noun or verb? adjective?
What the Fu_ is FUD? Am I getting that old? Existential Crisis ensues… is this like LMAO [laughing my ass off] or ROLF [roll on the floor laughing].
Consternation ensues.
FUD> What the FUD >I was never good at word games. Scrabble… lets face it… whatever.
I lo[o]se every time.
So in shame and with vein attempts to hide the errant grey hair… I did a google search… then followed the wikipedia link.
The next thing I am going to do is tell you about teraflops, gigabytes and web portals… then my teeth will really begin to show their age.
Whinny.
Then I found the answer; and it was profundly placed.
FUD… the concept, is older than I am… “Fear, Uncertainty, Doubt.” It is a marketing tool used by inferior products, to defame a more successful competitor… or to indicate that a particular course of action will lead to ruin. It was originally attributed to IBM, and later to Microsoft.
I do not have to extend this example to international politics [or global warming], to demonstrate the relevance; nor to underscore my disgust with the human-ish-ness of humanity. [this is where the William H. Macy film comes in.]
It was brilliant: the film: the acronym: the moment.
FUD: giving us all something useful to think about.